Case Study (Purple potato)

Funnel – Strategy

TOF – Finding new audience – Consists of testing phases like- creative, audience, and interest and finding the right potential customers for the business to see which one most resonates best with your target market.

Also employ strategies like A/B testing, lookalike audiences, and interest targeting to broaden your reach and attract new prospects.

MIDDLE – Where you build that trust and handle objections. Crafting compelling messaging that addresses common objections and showcases the value proposition of your product. Also leveraged tactics like retargeting ads, email sequences, and personalised content to stay top-of-mind and help them in their decision-making process.

BOTTOM- This is where convincing them to make the purchase. Implemented persuasive (CTA) messages and offers to the needs and preferences of your audience segments. Urgency tactics, such as limited-time promotions or scarcity messaging, to incentivise immediate action and eliminate any barriers.

POST PURCHASE- Nurturing customer loyalty and encouraging repeat purchases. Implemented post-purchase follow-up sequences, thank-you emails, and exclusive offers to show appreciation.

This involves transforming satisfied customers into brand advocates, driving long-term revenue and customer lifetime value.